The product introduced in this video is the "Macbook Wheel". Basically, this product is the same as a Macbook Pro. However, the Macbook wheel lacks something very essential to the laptop: a keyboard. This product pokes fun at the Apple's notorious obsession with touchscreen appliances; the iPod touch, the iPhone, and the iPad are all exclusively touch screen. The Onion over-exaggerates Apple's love for buttonless technology by removing the keyboard from a computer. In the video, a Macbook Wheel "expert" appears on screen and walks the audience through the "easy" steps to type something. It is obviously extremely tedious to use the wheel to type. However, the man instructing the audience on how to use the wheel insists that the process "couldn't be simpler." He then goes on to state "Everything is only a few hundred clicks away." The Onion has successfully satirized Apple's obsession with touchscreen technology. The expert insisting the wheel makes using a laptop easier is clearly delusional and adapts the persona of an apple-fanatic, willing to look past obvious flaws committed by Apple and insist everything they do is great and almighty.
This same persona is adapted by testimonial-givers. Specifically, one who states: "I'll buy almost anything if it's shiny and made by Apple." Apple has an extremely strong fan base and here, The Onion is satirizing the wide-eyed innocence and gullibility that these fanatics portray, by their willingness to buy anything made by Apple.
The Onion is not only mocking Apple for their touchscreen obsession, but also fans of Apple who buy their products without thinking about the functionality.
No comments:
Post a Comment