Aerie, a branch of the clothing company popular with tweens and teens, American Eagle, specializes in intimate apparel and loungewear. This particular advertisement for Aerie would most likely be found in magazines or in a customer's bag after a purchase at one of the Aerie stores. The front of this ad features a girl, appearing to be in her late teens or early 20's carelessly lying on a fluffy white bed wearing an Aerie bra and silk Aerie pajama pants. Her face, lit up with a huge smile, looks just as good as her professionally-photoshopped abdominals. The model is swinging her arm over her hair, making her look effortlessly beautiful. Her ambiguous carmel skin tone appeals to girls of all races, a medium skin color can be related to by girls of every color. The text on this picture reads: "Sparkle while you sleep" in bold, feminine letters in the left top corner. On the top right corner, the simple "Aerie" written in lowercase cursive. Aerie is clearly associated with solely the female community and persists to prove this evident by featuring a "modest" lingerie model wearing comfortable pajama pants. The word "sparkle" carries a heavy girly connotation. What girl wouldn't want to sparkle while they sleep?
The backside of the ad jumps out in hot pink lettering, urging customers to "TAKE 20% OFF." The rest of the text is in a light gray. Just above the discount, in italics, is written: "Rest up. You have some serious shopping to do!" This implies that the audience is going to shop at Aerie in the near future. The continue the sleeping theme from the front side of the ad by suggesting the audience "Rest up" because they have so much shopping to do at Aerie. The 20% off given to audience members is just the cherry on top. Sparkling while you sleep now costs 20% less.
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